CEO - Leadership | WBT© Foundation | Providing Better Lives. For Everyone.


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From the Chief Executive Officer's Perspective.

Darrian R. Kendall

Chief Executive Officer

Darrian believes that, "for companies to be successful in this rapidly changing world, it must be 'bold and agile'; and at the same time thoughtful and disciplined."

Darrian R. Kendall is the Founder and Chief Executive Officer of the WBT© Foundation. Darrian is responsible for the overall business operations of the organization — providing outstanding patient-facility relations, and driving profitable revenue growth to communities beyond your simple charitable giving.

Darrian focuses on collaborative programs with his WBT© colleagues that will help patients and the community around North Texas harness a better and more healthier way of living, by providing medical financial assistance to those who are unable to completely pay for their untimely expenses. Bringing more than 28 years of executive leadership experience, Darrian continues to develop and deliver both financial and technology-driven patient care services and solutions. The WBT© Foundation has been recognized for its excellence as a patient care provider, community partner, and North Texas leader.

Under Darrian’s leadership, WBT© has embarked on defining and embedding its purpose, “Providing Better Lives. For Everyone™” with the goal of creating a sustainable enterprise to ensure the foundation’s long-term success for patient care. The purpose serves as the organization’s 'Aurora Borealis' - guiding its employees in their actions and behaviors to forever change, but always remaining constant. This has led the foundation to its 21/23 two-year vision, with a three-fold strategy: continue to deliver top-quartile performance, become known as one of the world’s leading financial medical assistance foundation, and elevate its commitment to corporate social responsibility — not social distancing.

Darrian currently serves as a distiguished member of the American Heart Association’s CEO Roundtable, and also is a contributor on the Board of Trustees in and for the WBT© Foundation. Additionally, Darrian served as a Senior Liason of Field Operations for Senior Care Centers, located in Dallas, Texas, where he helped drive and execute many of the company’s therapist online strategy shifts.

Darrian holds a Bachelor's degree in Business Administration from Central Washington University, and a Master's degree in Computer Science from the University of Texas at Arlington; with a focus on Criminal Psychology.

Tweeted @wbtpatientcare "Focusing on patient care 2020" to mention about why patient care is so important:

— Darrian R. Kendall (@WBT_Darrian)


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